In the next five years instead of reading any articles people will start watching them. Video is rapidly taking up the place of content marketing. According to Cisco, by 2017, video content will account for 69% consumer internet traffic. Online video is swiftly becoming the key means to satisfy the consumers information and entertainment needs. Therefore, it is setting up new standards in marketing strategies, even for the small businesses.
What is Online Video Marketing?
Online Video Marketing is basically a new type of internet marketing or advertising strategy that uses a 2-5-minute short video featuring a specific product or service using contents from articles and other text sources. These videos are then uploaded to video sharing websites like YouTube for exposure and circulation. Online videos can also be called the modern version of the traditional PowerPoint presentation, where a text articles transformed into animated slideshow. It is also an extension of article marketing that conveys business’s messages to a wider audience in a more creative way.
Online video is the future of content marketing. It has been found on various studies that half of the companies around the world are already making use of this medium and the figure has been predicted to rise as more. Experts claim that 64% of the marketers expect online videos to dominate the marketing strategies in near future and its definitely not difficult to understand why.
Why video marketing is important for businesses?
For marketing potential reach is ultimate and for this purpose video is peerless. Apart from Facebook, YouTube receives more than one billion unique visitors every month which is much more than any television channel. One in three Britons view minimum one online video per week – that’s almost more than 20 million people in the UK alone. No other form of content can give your business a slice of it. There are several success stories of videos gone viral. Videos are naturally engaging and in the age of information overload consumers need contents that are easy to digest. If your video engages them, they will spend longer time in your website interacting with your brand and will also share the video with others. For any kind of social media marketing, SEO campaign, video is undoubtedly one of the best tools in the kit. Forrester’s researchers say, if a picture paints 1000 words then a one-minute video is worth 1.8 million words. It has been observed that after watching an interesting video content of any brand seven in ten people see it in a more positive way.
You should always consider the targeting audience and ensure only relevant content for the video. If it is not most appropriate, then you are probably wasting your time as the consumers will simply move on. Never neglect social media and make sure to promote across multiple channels. To find out the real potential of online video marketing you must make it easy to find and share.
Take a creative approach not only just for the video but also with the marketing campaigns around it. As creativity wins over anything anytime.
Here is a list of some awesome and powerful video marketing tools available online
It offers you the most powerful video marketing software in the world. You can create & convert videos and then profit and build lists very easily with the help of this software. Also you can save up to $100 per month on video hosting. The software is designed to work beautifully with any kind of gadgets, like laptop, notebook, tablets and even smartphones. It is WordPress compatible. It also includes all third party services like PayPal, ClickBank, AWeber, MailChimp, OptimizePress, GetResponse and Office Autopilot. It offers you seamless Amazon S3 integration if you have an account. EasyVideoSuite is compatible to work with Windows XP, Vista, 7 and 8 and also with Mac OSX 10.6 and above. To ensure your satisfaction, it also gives you a 30-day money back guarantee. If you are not happy with this software, ask support team for a refund and they will arrange accordingly.
It is also a very popular online video creation platform that assists you to create, edit and share videos. You can customize the video by adding several in-built features like logo, images and even music. Moreover, you can even use Wideo‘s pre-defined templates to create video if you are not familiar with creation of videos. You can also take the guidance of a professional graphic designer to create something unique for you but that obviously comes with a price tag !!
Slide.ly is also a smart online video marketing platform with plenty of pre-designed templates, music, video clips and a smart text editor. Users can utilize slidely for brand awareness, video marketing, increase traffic, product teasers etc. The unique feature of this product is that it has its own social network where users can share their views and work and interact with each other, thereby increasing the quality of work in a challenging environment.
It is a great video marketing software available in the market. You can also be the admin of the video as it gives full control when working with their expert designers. Moreover, the logos, color schemes, call-to-action buttons etc can also be customized accordingly. What makes WeVideo more popular, is its cloud-based video editor. Create videos from any system and upload it to cloud so that you can start from any other system where you left off earlier.
You can use Video Editor tools to create new and innovative videos by uploading several video clips and publishing them to YouTube with one click. All the uploads are automatically added to the Video Editor. Some of the special features of YouTube Editor are:
- Multiple videos and images which have been uploaded can be combined to create a new video.
- Trim your clips to custom lengths.
- Music can also be added to the video from the pre-approved tracks of the editor
- Special effects can be put in the clips to create the new video in your own way to assist you in marketing of your products/services.